high quality printing, sheetfed offset and digital with variable data management.

Offset Printing

Between paper and our commercial objectives there is only one obstacle to overcome: printing. In order to transfer our ideas from digital to material it is necessary to know the advantages and disadvantages of the different types of printing currently available on the market. The main ones currently are offset printing and digital printing. Offset refers to an indirect printing technique: this means that the sheet is not in direct contact with the plate but three cylinders are used. These cylinders are responsible for carrying the plate and then receiving the image to be printed from it and transferring it to the sheet.Finally applying the correct pressure based on the paper weight. Thanks to this multi-stage process and the second roller made with a rubber coating the result of this printing is exceptional, especially regarding the brilliance and intensity of the colors. Having to prepare a plate for each sheet to be printed it is not worth using offset for limited print runs, f.e. fewer than about 500 copies: preparation costs are reduced only with large quantities. Generally this type of printing is used for the production of various materials including flyers, business cards, leaflets, catalogs, etc. The setup times of offset machines are generally long because the preparation of the plate and the setting of the rollers are required. However, in recent years, new technologies have been developed that have allowed to speed up these timings making the printing process faster. Among the various trends the most widespread is certainly Computer To Plate (CTP) a system used to transfer the digital file directly from the computer to a special plate that will later be mounted on the offset machine.

Digital Printing

Digital printing integrates the quality of offset with new technologies. It is a type of direct printing as the material is sent from the computer and the printing occurs on the support without the need to transfer the image to other rollers or plates (as in offset printing). Thanks to digital printing it is possible to eliminate all costs related to prepress because it is no longer necessary to prepare the plate and set up the machine. While the startup costs are low the same cannot be said for operating costs: for this reason the use of digital printing is recommended for medium to low print runs. Digital printing is a growing trend; in fact year after year there is a progressive decline in the use of offset printing. What is the reason for this change? First compared to offset this type of printing allows the production of multiple copies in very short times due to the cutting of the prepress process: ideal when working under time constraints. Additionally it should be noted that traditional printers do not allow the use of materials other than paper, while modern toner or inkjet printers allow printing on PVC, forex, fabrics, and other supports.

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